- Develop annual business strategies and market plans in line with the company’s operational direction. Drive revenue, gross margin, and brand partnership objectives.

- Lead the development and maintenance of international brands and OEM/ODM customers. Monitor market dynamics and product trends to identify new business opportunities.

- Regularly review P&L, shipment performance, and gross margin results. Conduct performance analysis and propose improvement actions to meet or exceed targets.

- Drive new marketing plan and business structures according to annual operational strategies. Ensure alignment with business goals and efficient allocation of resources.

- Lead major operational and customer projects. Integrate resources across production, R&D, purchasing, and other departments to ensure strong business performance and project execution.

- Lead the business team in setting clear goals and delivering results. Cultivate a data-driven and strategy-oriented organizational culture and support international business expansion and capability development.